5 Marketing Tips For Your E-Commerce Business Strategy

In this article:

 #1 Consider Using Snapchat and Periscope As Your Channels

#2 Inbound Strategies - Speak About Your Brand

#3 Get Acquainted With Graphs

#4 Identify The Language Of Your Customers

#5 Be Creative In Your Own Way

Modern marketing strategies blend data-driven insights with creative approaches. Each strategy is influenced by various factors, including industry specifics, target audiences, and the products offered.

For instance, while a clothing or bakery business may thrive by posting stunning images on Instagram, this tactic may not yield the same results for a company that produces office equipment.

However, here are five marketing tips that can inspire fresh ideas for your business:

#1 Explore Snapchat and Periscope as Channels

Video content is increasingly important, and platforms like Snapchat are gaining traction in the marketing world—predicted to attract around $1.7 billion in ad spending in 2018. Periscope, which allows users to stream live content, offers a novel advertising avenue. These platforms enable real-time engagement, making your marketing efforts feel exclusive and in-demand. Even smaller businesses can leverage them: consider using Snapchat to share event updates or behind-the-scenes looks at your workspace.

#2 Inbound Strategies - Talk About Your Brand

To attract customers online, monitor their interests. Platforms like Quora can be invaluable. When users post questions, they seek specific answers. For example, if someone asks for recommendations for the best men’s shirts in Poland, and your company produces them, provide an insightful response. Your answer remains visible, serving as a potential connection for future inquiries.

#3 Embrace Visual Data

If you think people dislike graphs, you might be overlooking a key point. While unhelpful graphs can frustrate, well-designed ones can convey valuable information efficiently. Infographics, prevalent on platforms like Pinterest, serve as a condensed form of content marketing—don’t hesitate to utilize them!

#4 Understand Your Customers’ Language

Formal language is rarely effective in e-commerce communications. Most customers prefer a semi-formal tone. Companies should aim to engage in conversations with customers, fostering an approachable atmosphere. Consider how you initiate conversations: would you start with “Dear Sir/Madam” or a casual “Hi!”?

#5 Cultivate Your Own Creativity

Modern marketing heavily relies on graphic design, copywriting, and strategic thinking—all of which demand creativity. When crafting your marketing strategy, think outside the box. Seek business opportunities where competitors may not be looking, and explore diverse platforms and forums to find your audience. Sometimes a fresh perspective can spark innovative ideas.

There you have it—five tips for crafting an effective marketing strategy for your business. If you have additional suggestions, we invite you to join our Facebook Discussion Group and share your insights! And remember, whether you're shipping bubble mailers, poly mailers, or shipping bags, creativity in presentation can make a significant impact.